The Motivation Intelligence Framework

The AI coaching workspace built on 8 Motivation Drivers

Send the survey. Get individual and team reports instantly. Coach with an AI workspace that prepares sessions, analyses notes, and keeps every client’s motivation profile one click away.

See how it works →

Grounded in 60 years of occupational psychology  ·  Herzberg  ·  SDT  ·  JD-R  ·  McClelland

Live sample profile
Sarah Chen
Head of Product · TechWave Ltd
The Work Itself
88
Growth
82
Purpose
78
Ownership
63
Achievement
57
Recognition
42
Advancement
35
Relatedness
27
61
Point spread
Concentrated
Profile type
3
Primary drivers
Used by coaches working with
The Challenge

Coaching intuition only gets you so far

Every coach eventually hits the limits of instinct alone. These are the moments the framework is built for.

“You sense something is off in a session, but can’t name what’s actually driving the client.”

“Prep time eats into billable hours — every client needs fresh, tailored questions before every session.”

“Team engagements are hard to structure without a shared, objective starting point everyone can see.”

“You know your clients well, but you’re still spending the evening before a session rereading notes from scratch.”

The process

From invite to insight
in under 24 hours

Four steps. No technical setup. AI-generated reports the moment an assessment is completed.

01
Invite
Send a personalised secure link from your coach dashboard. Each individual receives their own unique assessment link by email — no platform login required for respondents.
02
Assess
The respondent completes 68 questions — Likert scale ratings and paired scenarios. Grounded in motivation research, completed in 12–15 minutes on any device.
03
Report
An AI-generated report is produced instantly with tailored insights for every individual and team based on roles and the organisation.
04
Debrief
Your AI coaching workspace helps you gain insight into individual and team reports, prepare for coaching sessions in seconds, generate ideas for future sessions, and ask questions that ensure coaching leads to actionable results.
Who it’s built for

Two types of coach.
One workspace.

🎯
For leadership coaches
Build every engagement on validated motivation data

Leadership coaches use Motivation Drivers to move beyond observation and intuition. Instead of building a picture of what drives each leader over several sessions, you have a precise, validated profile from day one — grounding every conversation in evidence.

  • Identify what conditions each leader needs to perform at their best
  • Understand the motivation gap between current role and what energises them
  • AI workspace prepares tailored questions before every session
  • Analyse session notes against the profile to surface patterns over time
  • Reports justify and demonstrate the value of your coaching engagement
👥
For team coaches
Give every team session an objective, data-driven foundation

Team coaches use Motivation Drivers to map the motivational landscape of the whole team — surfacing alignment, friction, and the conditions each member needs — so your team sessions are structured around real data, not assumptions about group dynamics.

  • Team report reveals collective dynamics, divergences, and friction points
  • Manager report provides practical one-to-one recommendations
  • AI workspace prepares team session briefs and shared coaching questions
  • Identify the sub-groups whose profiles may create tension or synergy
  • Works alongside group process tools and team effectiveness frameworks
The assessment

Eight evidence-based
motivation drivers

Not personality. Not values. The specific conditions that energise a person in their current role — grounded in six decades of occupational psychology.

Achievement
Driven by challenging goals and the private satisfaction of delivering something difficult. Internal, not external.
Recognition
Energised by acknowledgement, visibility, and the feeling that their contribution is seen and valued by others.
The Work Itself
Sustained by the intrinsic quality of the work — the thinking, craft, and substance of what they actually do.
Ownership
Needs genuine accountability for outcomes — not just tasks within someone else’s framework, but real responsibility.
Growth
Fuelled by learning, skill development, and the ongoing sense of becoming more capable over time.
Advancement
Energised by forward movement — progression, expanded influence, and an upward trajectory in their career.
Relatedness
Sustained by connection, genuine collaboration, and the quality of relationships with colleagues.
Purpose
Driven by meaning — work that matters beyond the immediate task and connects to something larger than itself.
What clients say

Results coaches
and clients trust

“

“Motivation Drivers gave me clear, actionable insight into what truly drives each member of my team. The tool is intuitive and easy to use, and the results immediately improved the quality of my conversations with my team members. I would recommend it to any manager looking to better understand and support their people.”

Konrad Labocha
Konrad Labocha
Senior Regional Manager
Edwards Lifesciences
“

“The motivation sessions have been expertly moderated, clarified the link between motivation and engagement and translated insights into practical, personalised action plans. We have already begun using this approach, and we are seeing positive results.”

Chiara Merlini
Chiara Merlini
Clinical Operations TA Head
Alexion Pharma
Get in touch

Learn more about
Motivation Drivers

Launching soon. If you’d like to learn more, get early access, or explore how this could work for your coaching practice, reach out and we will respond within one business day.

We will respond within one business day. Your details are never shared.

✓ Message received
Thank you — we will be in touch at the email you provided within one business day.

Prefer email? support@motivationdrivers.com